As you might imagine from a brand that champions the country lifestyle, the British countryside is a real inspiration to us at King & Carr. The flora and fauna those of us who are fortunate enough to be able to get out and about in our green spaces see are a constant source of wonder, and we've long been wanting to create designs to reflect this.
It's been a long journey to source the right fabrics - we've got some pretty strict criteria! Firstly, we always source our fabrics from UK suppliers as it's important to us to support other British businesses wherever possible. Secondly, the design had to be both different from anything we've already seen, stylish enough for our lovely (and very discerning!) customers, and also both high quality and soft.
That being said, let us introduce you to our long-awaited Print Collection...
First up is our signature Norton Shirt, with its eponymous frill collar and cuffs, now reimagined in a modern Toile de Jouy-inspired print featuring beautiful designs of deer, pheasants, foxes and the beautiful berries and flowers we can still enjoy at this time of year. 'Country' enough to look fantastic at the shoot (and the stand-up frill collar will show over any amount of layers) and yet smart enough to pair with a tweed blazer or cosy knit for the everyday trips out, or even for the office, we think this is a stunning addition to any wardrobe.
In addition to our beautiful print shirt, we're so excited to be reintroducing our jersey tops, which were a perennial favourite in our The Finer Horse days. With our Rudford Tops we've picked some beautiful prints to bring to you, from a stunning deer print featuring not only the animals themselves but some classic British woodland plants, to a more subtle feather print, which can be taken absolutely anywhere and adds a pop of unobtrusive detail for the days when your wardrobe demands it.
We've elevated and refreshed the design of our super soft jersey tops to make more of a feature of the feminine ruffle at the neck, and as with our shirt, this face-framing (and very flattering!) top looks gorgeous worn alone or as more of a base layer under all the jumpers, fleeces and coats that the chillier months demand.
As we look to expand our range of products, we'd love you to give us your feedback - what do you love and what do you want to see from us? Let us know!